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    Atlantic Lottery.

     

    Atlantic Lottery Second Chance Customer Loyalty Program

    We're never satisfied with the status quo. So when Atlantic Lottery's tried-and-true 2Chance campaign was entering its eleventh year, our reflex was to take the program to even greater heights of mobile digital empowerment. The result was an exceptionally streamlined UX, IA and messaging, plus a mobile ticket scanner to support contest entry – the first mobile-web-supported API of its kind developed for a lottery corporation in North America.

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